Add new `_sass/custom/setup.scss` for variable definition (#1135)

This is an alternative PR that resolves #1011. Unlike #1013, this PR defines a *new* SASS file, `_sass/custom/setup.scss`, specifically designed for new custom variables (and other SASS-only constructs). It's imported after our `support` SASS files are (functions, variables), but otherwise is imported before all other files (ex, when CSS is emitted).

So, custom callout colors can now be defined in this file. I also move the custom callout colors present in `custom.scss` to the right location.

I've added some docs that briefly explain how to use the feature. Feedback is welcome!

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As an aside, I chose not to add a `_includes/css` file that imports this, and then import that file. I think that's only necessary if we're trying to render liquid somehow in the SASS file; since we're not trying to do that for `setup.scss`, I've opted to not include it. If we think this is relevant, I can re-add it.

Co-authored-by: Peter Mosses <18308236+pdmosses@users.noreply.github.com>