`mermaid`: refactor config to use `mermaid_config.js` include, only require...

`mermaid`: refactor config to use `mermaid_config.js` include, only require `mermaid.version` in `_config.yml` (#909)

This PR has a bit of scope creep! This PR now:

- changes the mermaid opt-in logic to only check for the existence of a `mermaid` key instead of `mermaid != false`: this resolves the follow-up in #857
- changes the behaviour of mermaid configuration
    - instead of using `mermaid_init.html` with default settings, makes the include `mermaid_config.js`
    - the include is loaded directly into the contents of `mermaid_initialize`
    - by default, it is an empty object (i.e. `{}`), triggering the defaults
- updates docs
- adds an example to the markdown kitchen sink  

It does significantly change the interface provided in #857, and I apologize for the confusion. However, given the discussion in this PR, I think it's the best move forward!